Majora Carter

Majora Carter is the Editor and Senior Producer, GROUNDTRUTH, Groundswell’s media platform that highlights local changemakers leading reparative projects poised to transform the country.  

Majora has led her own real estate development and urban revitalization consulting company since 2008, which focused on talent-retention strategies in community and corporate settings. Her clients have ranged from municipalities and NGOs to professional trade groups, large corporations, and federal agencies. She founded Sustainable South Bronx in 2001. Under Majora’s leadership, the organization secured the passage of New York City's Green Roof Tax Abatement, launched one of the nation's first and most successful green-collar job training and placement systems, and changed the national discourse on the relationship between environmental equality and economic development. Along the way, she produced and hosted the Peabody Award-winning public radio series, “The Promised Land,” which highlighted leaders of color in environmental and economic projects across the US.   

She is a board member of Solar 1 and has previously served on the boards of USGBC, The Wilderness Society, Andrew Goodman Foundation, and Ceres. Her 2006 TEDtalk, Greening the Ghetto, was one of six to launch TED.com to the world.  She is a MacArthur Fellow, and recipient of 7 honorary PhDs, along with accolades from organizations as varied as the Center for American Progress, Goldman Sachs, News Corp, NRDC, The Eleanor Roosevelt Society, and many others. She is quoted on the walls of the Smithsonian Museum of  African American History and Culture: "Nobody should have to move out of their neighborhood to live in a better one," which is also the subtitle of her book, Reclaiming Your Community, available in February 2022.  

She lives in the South Bronx community where she was born and raised and is also the proud owner of The Boogie Down Grind, a curated cafe experience that celebrates Hip Hop culture and community roots.

4 Articles

  • The Living History of Frank and Audrey Peterman
    Frank and Audrey Peterman seem to waltz through life in ways that bring more and more people along, wherever they go. Frank is a fountain of wisdom and makes it easy to pay attention to him because of his halo-like white afro and the dulcet DJ tones in his voice. Audrey has the legs and energy of Tina Turner and a heart so expansive that when she calls you "Darling! My love!" you know she means it!
  • Honoring the Living History of Tracy Gray
    The expression “It’s not rocket science” is used to say something is not complicated, but most people saying it are not rocket scientists, so how would we really know? Tracy Gray went from being an actual rocket scientist to a rock band manager with an interest in emerging technologies — and all of those experiences led to her current work leading a fund that invests in diverse founders with manufacturing companies, including clean-tech. I’ll listen to her anytime!
  • Honoring the Living History of John Francis
    It’s not often that being silent can amplify your voice. Everything we think we know about being “heard” involves talking. One Black environmentalist took a different approach, and by listening to his own inner voice, a revelation came to him. I’m talking about John Francis, aka The Planet Walker.
  • Black History Month
    Black History Month is an occasion we celebrate with joy each year, and while February is its official month, the excellence of Black leaders is something that we should honor year-round. This month we are sitting down with leaders who are working to build a more just and equitable world for all of us through innovative environmental justice efforts stretching across the country, with impacts to be felt for generations to come.