Michelle Moore

Michelle Moore is CEO of Groundswell, a nonprofit that builds community power by connecting solar and energy efficiency with economic development, affordability, and quality of life. A social entrepreneur and former White House official with roots in rural Georgia, Michelle is a relentless agent for change. Her accomplishments range from developing programs as President Obama’s Federal Chief Sustainability Officer that deployed 3.2 Gigawatts of renewable energy for the US military; to developing LEED into a globally recognized brand as Senior Vice President of USGBC. Michelle’s work is rooted in her faith, and the commandment to “love your neighbor as yourself.”

22 Articles

  • Celebrating Labor Day: A Brilliant Future for the Clean Energy Workforce
    The past few weeks have been filled with good news about clean energy jobs. Solar is part of the story, but what we’re seeing is a much more significant transformation of how we power our economy and bring good jobs to communities around the US.
  • The Jones Family Legacy Of Leadership
    The Jones Family legacy on the Southside of Chicago is built on integrity, technology, manufacturing, and jobs. Family patriarch Jerry T. Jones grew up in Mississippi, earned a Ph.D. in physics, and became one of the first Black scientists at NASA before founding Sonicraft in the 1970s.
  • Amidst Historic US Investments in Infrastructure and Clean Energy, Groundswell CEO Shares a Roadmap for a Rural Renaissance
    This week, my first book – “Rural Renaissance,” published by Island Press – arrived in bookstores everywhere. It offers a practical, and I hope inspirational, roadmap for using clean power to revitalize our hometowns. It also coincides with a wave of investment in rural power that America hasn’t seen in a hundred years.
  • A Values Revolution
    Systems produce outcomes according to the values on which they’re founded. So, if you want to transform the outcomes or change the system, you’ve got to go deep to its roots and transform the values that define it.
  • A Year of Revelation: Let the Light In!
    Twenty-twenty has been a year of revelation. Whatever polite veneers may have once masked the injustice, fear, rage, want, and inequities that have been daily on display, those veils have been ripped away by a relentless year.
  • Giving Thanks in Defiance of a Trying Year
    “Regret looks back. Fear looks around. Worry looks in. Faith looks up.”
  • What you do is who you are.
    What you do is who you are. I believe that is particularly true in this moment. We lament the murders of Rayshard Brooks, George Floyd, Breonna Taylor, Tony McDade, and Ahmaud Arbery. We cry out together in solidarity for restorative justice. But what are we going to do, individually and corporately, to dismantle more than four hundred years of systems upon systems that have deeply institutionalized racism in this country? We can say that black lives matter, but until black lives matter is true of the lived experience of every American, there’s urgent work to do.
  • Honoring Earth Day at 50: Beauty that Lasts
    Earth Day invites us all to recommit ourselves to protecting the earth because of all the ways in which the health and quality of our lives and the lives of generations to come are bound up in the health of our planet. Committing yourself to protecting something (or someone) takes love, understanding, and an appreciation for its value. So how do we begin to love and appreciate the earth?
  • Leading with Values
    Systems produce outcomes according to the values on which they’re founded, so Groundswell has been very deliberate about defining and sharing the values that guide us daily in our work. Kristal Knowles, Groundswell’s Director of Operations and Customer Support and the heart and soul of our team, has led us through this effort. Last week, Groundswell’s Statement of Values was unanimously adopted by our full Board and every person on our staff team.
  • Dear Solar Industry: Celebrate Women’s History Month with Equal Pay
    Last year, I was appalled to read in the U.S. Solar Industry Diversity Study that the gender pay gap in the solar industry is 26 percent, which means that women in the solar industry earn 74 cents on the dollar compared to men. The gender pay gap in the solar sector is even worse than the US economy as a whole, where women earn 82 cents on the dollar.
  • A 100% Renewable Energy Standard for DC and Energy Efficiency for All
    On December 18, DC’s City Council will take its final vote on the DC Clean Energy Omnibus Amendment Act of 2018.
  • A Letter of Thanksgiving
    Thanksgiving is really about gratitude, and gratitude is one of Groundwell’s guiding principles. Michelle Moore, Groundswell's CEO, shares the work that the team has accomplished and milestones to be grateful for this holiday season.