Energy Futures Webinar 2022:  Trends in Customer Experience for LMI Community Solar

On Wednesday, August 10, 2022 at Noon, join Groundswell’s Rashad Williams and LIFT Partners Vito Greco and Jake Archbell from Elevate for a lively discussion of the key findings from Customer Experience for Low- and Moderate- Income Community Solar Subscribers.

Topics will include new findings on participants' motivations to subscribe to community solar, how participant savings affects satisfaction, the relationship between project financial performance and subscriber satisfaction, and the practical application and implications of these findings.

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  • Vito Greco is the Director of Solar Programs at Elevate, a nonprofit organization dedicated to designing and implementing energy programs that lower costs, protect the environment, and ensure the benefits of smart energy reach those who need them most. In his role, Vito is developing strategies that accelerate solar deployment for our most critical institutions, including affordable housing, governments, and nonprofits. Vito leads a team that has provided strategic support for renewable deployment for the City of Chicago, the City of Detroit, Cook County, IL, the Chicago Housing Authority, as well as affordable housing owners, nonprofits and municipalities. 

    Vito is a thought leader for low-income solar and community solar, working with stakeholders since 2014 to further solar legislation in Illinois and contribute to the implementation of the Illinois Solar for All program and policy across the country. Other Elevate renewables projects include research for various U.S. Dept. of Energy programs, energy planning for states and municipalities, solar mapping, solar valuation, procurement support, and solar workforce development.

  • Jake Archbell is an Engineer for Solar Programs at Elevate, a nonprofit organization that designs and implements programs that reduce costs, protect people and the environment, and ensure the benefits of clean and efficient energy use reach those who need them most. He works on solar projects across the organization, leading and assisting research projects, market analysis, data visualization, and program administration. In his role, he performs solar assessments and financial analysis of photovoltaic and battery energy storage systems. 

    He analyzes solar policy at a market level to develop best practices and detailed financial analyses that address barriers to low-income solar adoption. Through his role he liaises with industry experts and professionals in both private and public sectors, including solar developers, other nonprofits, and national labs.

  • Rashad Williams, as Associate Director of Subscriber Services,  is at the helm of Groundswell’s effort to provide low-to-moderate income households with access to clean energy resources, information, programs, and products that empower them to mitigate both the physical and financial barriers to going solar.  As an advocate for social and environmental justice, Rashad is committed to advancing equitable clean energy solutions that center the people closest to the problem.

    Rashad provides strategic direction, project governance, and general program oversight to Groundswell’s subscriber services delivery. He uses a people-centric approach to coordinate various elements of the program including customer support, marketing & communications, software development, and data analytics. With over 5,000 income-qualified subscribers under management, this work directly drives Groundswell’s ability to build community power and share solar savings where they are most needed.

    Prior to joining Groundswell, Rashad was a development and communications associate at Atlanta Legal Aid Society, where highlights of his work include conducting a legal needs study to identify and address unmet civil legal issues, planning and promoting fundraising campaign events, and producing the monthly newsletter for a listserv audience of over 20,000 subscribers.

    A native of Atlanta’s south side, Rashad attended Georgia State University, where he earned a master’s degree in public policy and a bachelor’s in sociology. When he’s not working to identify solutions that benefit marginalized communities, you can find him reading a good book, discovering new ways to stay active, or traversing the D.C. food scene.